THE Mission to Seafarers has announced a new fundraising campaign to sustain crew welfare support during the Covid crisis.

The mission will unveil several initiatives that'll benefit the entire industry, such as welfare training for seafarers and frontline staff, family support network offerings, reassurance, and practical help.

Similar action was done through the Flying Angel Campaign, which provided welfare relief where it was most needed in the industry. However, the Mission to Seafarers differentiates itself, focusing on sustainability to ensure seafarers have continued support.

"For us at MSC, our people are our number one priority. As an essential conduit for global trade, container shipping relies on the seafarers who keep global trade moving even under extremely difficult operating conditions," said Mediterranean Shipping Company (MSC) executive vice president Bud Darr.

"We are proud to support initiatives such as the new Crew Welfare Programme by the Mission to Seafarers to alleviate the hardship on these heroes of the transportation world and their families, who are absolutely essential to the trade flow which our society all relies upon," said Mr Darr.